Micro sites are a tried and tested, search engine friendly way of getting motivated buyers to your main web site.
Essentially they are a small website which has been created to promote a niche product or service over the internet. This type of site is usually used in addition to a company’s main web site and in order to channel highly focussed and targeted traffic.
So how would you benefit from a micro site?
Here’s an example. Supa Doopa Pets is a fictional company selling a wide range of pet supplies on line. Having looked at the profit margins on various products, they have realised that one of their ranges, a well known brand of cat beds called ‘Kitty Sleep’, provides them with a large profit margin.
To increase the sales of this product through their website, we create a micro site specifically targeted at cat beds and in particular the ‘kitty sleep cat beds’.
The site would contain product information and articles directly relating to the kitty sleep cat bed products.
When launched on the internet, Google and other search engine robots, read through the site pages and realise that the combination of high quality content and correctly optimised meta tags make it very relevant for anyone searching online for ‘kitty sleep cat beds’ . This means it is much more likely to be given a high position in the search results.
In the Google results pages, our correct use of page title and descriptions tags means that the targeted keywords will be highlighted in the results, making the person who carries out the search much more likely to click on the listing.
Once the customer has landed on the site, they are presented with links and many opportunities to buy the product directly from Supa Doopa’s main web site.
A micro site from absolute web design can be perfect for shopping cart sites really wanting to push specific products!
If you would like more information about how a Micro Site can help to promote your Business, please feel free to contact Absolute Web Design direct on 01226 247576 or 01226 219096 today, and our dedicated support team will be more than happy to offer advice and answer your questions and queries.