Herons Bonsai Ecommerce Web Design
www.herons.co.uk
 
Herons Bonsai Ecommerce Web Design
In 1986 Peter Chan gave up his job as an Engineer to start Herons Bonsai. Today his nursery in Surrey is acknowledged to be the best in the UK.

Peter is famous throughout the World for his Bonsai expertise. He has written a number of books on the subject many of which are now available in several languages.

Peter's trees have won 21 RHS Chelsea Flower Show gold medals. He is patron and sponsor of the Bonsai tree collection at the RHS gardens in Wisley.

Herons Nursery is a mecca for Bonsai growers, the eight acre site attracts visitors from around the World. This heritage means that Peter’s trees are in high demand with orders coming from every corner of the globe.

We designed the new Herons website to include a number of special features. For starters, we wanted first time visitors to understand who they are buying from. Peter’s expertise sets Herons above anyone else in the industry. That’s his USP. When visitors land on the home page, there’s no mistake about it. In the design, we even included a picture of Peter with Her Majesty The Queen. This really shows visitors they are buying from a highly respected Bonsai expert.

Heron’s trees are all available to buy online through the website. They also sell a large number of Bonsai tools and accessories. Anything ordered before 2.00pm is shipped the same day. We took advantage of their same day shipping to incorporate an ordering countdown timer. This displays a live countdown to each day’s order cut off time in minutes of and seconds. It draws the visitor’s eye and adds sense of urgency. This helps to drive more orders through the page.

We designed number of product detail page layouts for the website. This was required because of the wide variety of products for sale. In the case of trees, these are all one off items. Once a tree is sold, the page layout is changed to a custom ‘SOLD’ layout. The sold layout draws the visitors attention to other trees similar trees that are still in stock. This really helps to convert customers who have arrived from search engines. It also helps with SEO as the sold pages remain cached in Google and keep sending visitors to the site.

The checkout uses a lot of custom shipping rules. There are several shipping methods all with their own rule sets. Next day deliveries can only be selected prior to the cut off time. This rule applies to Saturday deliveries ( placed on Fridays ) but not on other days of the week. Customers can also choose a custom delivery date. This is really useful for gifts, if the parcel has to be delivered on someone’s birthday for example. We made it easy for the website administrator can easily edit all the shipping rules and prices.

We work on Heron’s search engine marketing in house. The website consistently ranks highly for 95% of the product range including short tail generic keywords such as Bonsai and Bonsai Trees.

We had a great surprise when two Bonsai trees were delivered to our office shortly after the new website was launched. Peter and Adam - Herons’ sales manager told us that the site had totally exceeded their expectations. They sent us the two trees as a thank you gift for all our hard work.

Contact us for a quote - We’d love to help to make your online business just as successful.
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If you have any questions or would just like a friendly chat to find out how we can help your company to gain more business online please give us a call - we will be happy to help.