The G Collection is an upmarket fashion design house founded by International Model and entrepreneur Holly Berry. Holly came to us with a tight brief to create a website which would showcase her own range of high end designer clothing.

Holly's designs consist of limited additions and one off exclusive pieces that are not available anywhere else on the high street. She personally models most of her designs and her photo shoots take place in exotic locations such as Dubai and Marbella.

To create the main design, our in house team used a combination of subtle greys with blocks of gold. This colour combination was chosen because it sits well with the upmarket brand and helps to reaffirm the high quality of the designer clothing which is on offer.

The high quality product images provided by the client allowed us to develop full screen animated sliders for the website home page that create a real 'wow' factor. The slides can be easily edited by the site administrator to keep the website looking fresh. New product designs are automatically displayed on the home page as well as a dedicated 'Latest additions' section of the web site.

The clothing range is available in a combination of made to measure or standard sizes. All of the made to measure garments which are displayed on the website are highlighted with an overlay to draw the visitors attention and make them stand out from the other items which can be purchased in standard off the peg sizes.

For the made to measure garments we created additional product page layouts that allow visitors to enter their own body measurements when placing an order. The product pages also include size guides and detailed instructions explaining how customers should take their measurements to ensure that the custom made clothing will fit them correctly.

With only a limited number of pieces available for each design, strict stock control is used to make sure that orders cannot be placed when items have sold out. Instead of deleting an item from the website when it is no longer available or sold out, the site administrator is able to continue to list the product by using a specially designed 'archiving' system. Archiving old item items in this way helps to retain search engine visibility and increase the site's authority on Google. Archiving is easily achieved by ing an archive option in the website admin. When this layout is applied to a product, visitors are enticed into viewing similar alternative garments which are still currently available to purchase.