High performance web hosting is essential for any business.
Why is high performance web hosting so important?
For any modern business, a website is usually going to be the most important marketing tool in their arsenal. If you are in the business of selling on line then an ecommerce website will be the absolute hub of all of your business activity. Without it, your business will not even be able to operate.
Many savvy business owners spend a lot of time searching the internet looking for an agency they can work with to create a website for their company. Hours are spent viewing examples of design work but hardly any questions are asked about one of the most important aspects of running the website going forward – the hosting solution.
You get what you pay for
Lots of firms will 'throw in' website hosting as part of an overall design package. It's almost as if the hosting solution is some kind of free 'bolt on' thingy that doesn't really deserve much attention. A sales pitch offering 'free hosting' can be quite attractive for a buyer because they think they are getting bargain. What really happens in this situation is that the important subject of website hosting gets moved to the background and forgotten whilst the focus of the buyer has been shifted to other seemingly more exciting parts of the project.
In fact, the only way for any company to provide cheap or inclusive web hosting is to compromise on the quality of the service. It's a simple formula, hosting costs are reduced by using cheaper components to build the server and then cramming as many websites on the machine as it will allow. This means the server is overloaded which makes web pages load very slowly or not at all. When this happens impatient visitors (which we all are) just leave immediately and seek out a competitor.
Further cost reductions are made by using cheap ISPs that are usually outside the UK and only provide basic levels of support. Geographical location of a web server is important because Google says that for better rankings, your website should be hosted on server in the same country as your customers. So if your webserver is located in Germany or the USA you had better be selling Lederhosen or New York Yankees baseball tickets!
Search engines have also begun to take website performance into consideration with Google now including server response time as one of its major ranking factors. This creates a no win situation for you if you have been provided with a bargain basement hosting solution. You end up in a position where Google simply won't send anyone to your website and those that do end up visiting will leave rather quickly because your pages will be taking too long to load.
In conclusion, if you are really serious about marketing any business with the help of a website, you will need to make sure that you are using a high quality hosting solution. Your website has to perform well all of the time, even during periods of high traffic when the number of visitors to your website (and other sites on the server) is at its peak.ns.
To make sure that our client's websites will always perform at the most optimum levels we have to provide them with best quality hosting solutions at our disposal. This means leasing high specification web servers from an ISP in the UK who is able to provide us with a 100% uptime guarantee and some hands on data centre support at the exact time that we need it.
To meet these requirements we have partnered with the multi award winning ISP, UKFAST. Having used quite a number of different ISPs over the last 17 years, we have found UKFAST to significantly outperform every one else we have tried. The level of expertise provided by the UKFAST support team never ceases to amaze us and the speed in which they respond to any issues effecting our servers always exceeds our expectations.
Our servers are housed in UKFAST's own data centres based around Manchester in the north of England. Each machine is monitored 24hours a day to ensure they are operating as efficiently as possible. If any problems arise, our own engineers are immediately notified by SMS and can usually respond within a few minutes to investigate.
All our servers are built to high specifications from the best quality components and contain multiple mirrored hard drives. These mirrored drives are designed to provide redundancy by helping to keep our customers websites online in the event of a hardware failure. Our servers are backed up every day and the data is stored on separate back up servers. The daily backup service runs during the small hours of the morning so that is does not impact the performance of our client's websites.
By continually testing and monitoring, we are able to balance the loads on our servers to ensure that all of our client's websites continue to run quickly and efficiently. We also endeavour to operate our servers at less than 50% of their actual capacity. This way we are able to cater for any spikes in usage without loss of performance.
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If you have any questions or would just like a friendly chat to find out how we can help
your company to gain more business online please give us a call - we will be happy to help .
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Website Optimisation - Absolute Web Design can help to get your website recognised and ranking on the major search engines.