Many of the standard features of a blogging platform also make it extremely easy to create and build a loyal community of readers.

In this interactive format, an important relationship is built with your audience, providing readers with an opportunity to comment on your posts and other participating commentators. Another typical feature allows readers to subscribe to your blog and receive new articles via an RSS feed or email, making it easy for them to keep up date on your activities, without necessarily having to visit your site.

The benefits of a blog search ranking results.

Creating a dedicated blog page or sub-domain on your existing website will often benefit your overall search engine rank.

When you publish new posts within your blog, search engines act fast and recognise this as new content of your main website; allowing them to index this information within their search results far quicker than a standard website. In turn, this improves the overall visibility of your site in search engine results.

A blog as a method for gaining valuable backlinks

Blogging is a very powerful part of link building, particularly when your subject allows you to write specifically for readers on a niche subject.

For example, you have a website that is selling all kinds of fishing tackle.

As an author of your blog, you have chosen to write an article which will appeal to Carp Anglers. Within this article, you write about a new carp fishing rod which has specifically been designed to catch large, fresh-water fish and the advantages it offers over its rival
models.

A key rich article can now appear rapidly in search engines and rank for those
terms anglers are using, directing traffic to your blog and readers directly via links to your store where (for their convenience) this item can be purchased.

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